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Radio Branding
Recent studies indicate that the “commute time” from home to work is getting longer and longer, therefore branding through radio has a greater opportunity to reach this mobile public. Voice talent, musical talent and sound effects are virtually unlimited to help sell your products through the use of radio.
Unique Features of Branding Through Radio
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The Features - Radio can be aimed at a very specific target market at a specific time on a specific day. It can help you in improving name awareness with the consistent use of unique voice talent and music. You can deliver your message using a jingle or use one announcer just for your brand to give you special identity.
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Why Branding With Radio Works - Even with a small budget, it can provide a quick, focused message to not only brand a product and develop name awareness, but also merchandise that product. You don’t have to be on all stations and you don’t have to be all things to all people. Radio allows you to direct the branding message to a very focused audience.
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Speed of Branding with Radio - People in the Marketing industry realizes that one of the unique advantages of radio is its quick delivery. News worldwide is often carried during the day. It has speed in that you can be on the air with a new concept in hours. The branding message can be changed very quickly by the stations and for some brands that’s critical.
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Production Steps For Radio
- Develop a clear and concise message.
- Focus the message to communicate one concept in 15, 30 or 60 seconds.
- Screen and hire voice talent.
- Consider using music to deliver branding message.
- Record and send out DUBS.
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