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Newspaper Branding
Branding with newspaper advertising takes a great deal of creativity. This is especially true when we are not talking about retail businesses such as tires, beer prices or tennis shoes, which are often a series of items and prices. With newspaper branding professional photography should be considered, illustrations developed and a proper balance between copy and white space needs to be used. The unique advantage is that your message can be delivered to a lot of households on any desired date. When complemented with radio or television is extremely effective for branding or merchandising your product or service.
Unique Features of Newspaper / Print Branding
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The Features - It allows for more copy and more listing of items and prices than virtually any other media. Can you think of a better medium to expose the prices of your tires vs. your competitors? Can you think of a better place to show and price sporting goods or to list out times and dates of school flu shots? Newspaper works to brand all these popular products on a daily basis.
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Why Branding With Newspaper Works - It can introduce a brand or product. It can create intrigue as to what’s happening with your brand. It can make bold announcements for your brand such as repositioning a product and can compare features directly with a primary competitor. It can be cut out, folded up and carried with consumers, as they are about to make their purchase.
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Speed of Branding - For those of us that want to make an announcement to a large number of households on a specific morning-newspaper is the answer. Newspaper, particularly combined with radio is an excellent 1- 2 punch for branding your product. It also has a speed advantage in that it can generate word of mouth so there is greater penetration to your target market.
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Production Steps For Newspaper
- Design the ad by the space reserved.
- Select strong graphics.
- Use photos or illustrations.
- Develop a great headline because it will be read first.
- Layout all elements to help brand your message.
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