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Media Buying, Television, Radio, Billboard, Newspapers, Magazines or Internet by Hanson Marketing
At Hanson Marketing, our media buying service delivers the most effective media buy with the lowest cost per thousand possible. We do our own quantitative and qualitative market research to understand your customers’ demographic and psychographic profiles, thus establishing your target market and actual brand awareness strategy. We then also research the radio and television stations and their program ratings, and then plan the media buy generating the highest reach and frequency possible with the lowest cost per rating point. This type of strategy will provide you with the corporate solution that you’ve been looking for so that your ad dollars will spend wisely.
How to Effectively Buy Media
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Determine your target market thru research.
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Determine whether or not there are multiple target markets and where they are geographically located.
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If you have multiple target markets you should have multiple media to most cost effectively reach them.
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Determine whether you are branding or merchandising so that your media buying gets you the results you want in the shortest period of time. Media Buying can also help your profitability, based on whether you are branding first or merchandising first.
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Be consistent with your media-buying budget. Don’t get involved in advertising with a short-term frivolous plan- it’s a waste of money. Think long term. Media Buying should be thought of at least as a 12-month process and in some cases a 2-year process to insure penetration and profitability.
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