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Branding Your Business, Product, Market Research, Strategy and Solutions by Hanson Marketing
Branding your business or product is all about creating name awareness and perception of value. And, once these are accomplished you will see a correlated increase in sales. Hanson Marketing is a branding agency, whether it be corporate, product or research, a branding strategy is crucial to every business and should be the core to any advertising and marketing effort. We are also on the cutting edge of Internet branding and for over 30 years have been a leader in television, radio, billboard, and print.
WE BRAND BUSINESSES!
But first, we research industries…your industry. Before we can even begin to embark on a solution, we must fully understand the problem. We first run our qualitative branding research study to find out where you stand in the consumers mind and how you rank in name awareness among your competition. Then, we ask questions in order to understand your current brand and state of your company along with what you hope to achieve. Through all of our research and questioning we are now able to determine what it is going to take to build your brand. Then, we build it…so they will come.
To use an analogy, branding a business is much like uniquely overhauling an old car, or modifying a new one. Through careful planning, hard work and precise execution you end up with something all your own. While there may be a car out on the road that is the same year, make and model, nothing, absolutely nothing, looks and drives like yours. In its own category, nothing can compete with it, it stands out, it is a winner and everyone else is second. Isn’t it interesting, that that is also the essence of successful branding for a company?
How to Brand Your Business
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Local Quantitative Research to evaluate the competitive strength of your Brand.
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Identify the key buying attributes for your product or service.
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Identify your company’s strengths and weaknesses.
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Set a goal and a budget to re-brand your company.
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Produce the creative and implement the media buy to launch your new brand.
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Measure the results in sales and the effectiveness of each media.
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