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Outdoor Billboard Advertising by Hanson Marketing
Billboard or outdoor advertising is one of the most cost effective media, and is essential to any branding campaign. As an advertising agency, Hanson Marketing is able to negotiate cheap rates, and enter into contracts for better media placement for your company. We will concept, write, design, print and post for your businesses outdoor billboard.
Advantages / Benefits of Outdoor Billboard Advertising
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Lowest Cost Per Exposure – Billboard advertising has great efficiency due to the cost per thousand it achieves for your product. Billboards are highly effective not only for their placement but the simple fact that they tend to work because they are sold in sets of 6 or more boards at a time. This achieves, not only good reach and frequency but also a low cost per thousand (CPM).
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Distribution- Billboards are sold in either paper posters or vinyl. They typically are set on arterial roads or highways for the greatest exposure. If you want to run for Mayor and you only have 30 days we suggest billboards.
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Extreme Creative- Billboards lend themselves to a high degree of creative both in visual illustrations and in words. The more dramatic the better, the more concise the better, the more colorful the better.
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Branding Through Billboards- It’s been the experience at Hanson Marketing for over 30 years, that billboards are an excellent media to brand a company. Name awareness can be generated in a relatively short period of time at a cheap cost per thousand.
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