Corporate Branding, Brand Your Business or Product

Hanson Marketing knows you have to win and we know you have to be first in your brand category … It’s our job to get you there.  We are a results oriented full service ad agency, here to help your business through effective promotion, advertising and marketing.  And, although we like to create award-winning ads, our real goal is to first, brand your company or products, then to create ads that lead in the marketplace, ads that win against your competitors and most importantly … increase your sales!

Hey!  What’s the BIG IDEA?

The Big Idea is just that, a big idea that is a very focused concept for your new brand identity.  The big idea rears it’s magnificent head in the creative, whether it be television commercials, radio campaigns, outdoor billboard advertising, newspaper or magazine print ads, direct mail, internet promotion, or whatever new medium decides to pop up and change the world. 

Branding Your Business or Product

WE BRAND BUSINESSES!  But first, we research industries…your industry.  Before we can even begin to embark on a solution, we must fully understand the problem.  We first run our qualitative branding research study to find out where you stand in the consumers mind and how you rank in name awareness among your competition.  Then, we ask questions in order to understand your current brand and the life cycle of your company, along with what you hope to achieve.  Through all of our research and questioning we are now able to determine what it is going to take to build your brand, and who the current competitors are. Then, we build it…so they will come.   
 
Television Branding

Television has a unique place in branding today, because it is usually considered the primary media to use to generate name awareness and a perception of value, the primary elements of branding.

Radio Branding

Radio has an advantage in branding due to its high repetition and constant daily use by today’s mobile public.  Voice talent, musical talent and sound effects are virtually unlimited to help sell your products through the use of radio.

Newspaper Branding

Branding with newspaper advertising takes a great deal of creativity.  This is especially true when we are not talking about retail businesses such as tires, beer prices or tennis shoes, which are often a series of items and prices.

Billboard Branding

Branding through billboards is powerful because is can be larger than life.  It also can be extremely creative because of the limited use of words and the ability to put up large graphics that can be seen hundreds of feet away.  It can be said that billboards just seem to lend themselves to branding success due to their short-term high impact penetration of the market of a daily basis.

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